
Challenge: Increase awareness of UCP’s mission, programs, and impact across national, regional, and local markets while elevating the organization’s leadership, supporting regional affiliate visibility, and driving engagement from donors, advocates, and policymakers.
Strategy: Position UCP’s national leadership and affiliates as trusted voices on disability inclusion, accessibility, healthcare, employment, education, and community support.
Execution: Secured national, regional, local, and trade media coverage for UCP and its affiliates through timely news hooks, human-interest stories, awareness campaigns, and CEO thought leadership campaigns.
Results: Increased visibility for UCP’s mission, affiliate programs, and leadership while helping drive awareness, engagement, donations, and community support.
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