

Challenge: Top Guard Technologies needed to break through a crowded safety technology market and build awareness, trust, and sales opportunities for its wearable panic button device across both enterprise and consumer audiences.
Strategy: Develop a years-long media relations and thought leadership campaign that positioned the wearable technology as an essential safety solution while elevating CEO Kenny Kelley as an industry authority.
Execution: Secured hundreds of national, trade, local, and industry media placements, targeting healthcare, manufacturing, construction, education, and personal safety audiences, highlighting the role of wearable panic button tech in emergency response and worker protection.
Result: Increased brand visibility, expanded awareness across key markets, supported business growth and sales efforts, and established Kenny Kelley as a trusted voice in workplace and personal safety.
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.












