
Challenge: Secure national, trade, and local media to amplify ISEA’s safety campaigns, policy priorities, and increase awareness of the association’s mission.
Strategy: Craft compelling media pitches and news hooks, positioning ISEA and its spokespeople as expert sources for breaking safety stories and thought leadership opportunities.
Execution: Secured dozens of media placements in national, trade, and local outlets to drive visibility and support for ISEA’s safety efforts.
Result: Amplified ISEA’s mission, accelerated the association’s safety campaigns and helped advance the organization’s policy priorities.
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