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Caring Cross

Caring Cross Case Study

On The Marc Media launched a PR campaign that turned awareness into results for Caring Cross’s duoCAR-T anti-HIV therapy data:

Challenge: Caring Cross needed to build national media attention for highly technical, early-stage HIV CAR-T trial data, while keeping the story accurate, credible, and embargo-compliant.

Strategy: On The Marc Media developed a tiered media strategy that combined an exclusive with a top-tier national outlet alongside a coordinated embargoed rollout to leading science and health reporters, helping maximize both credibility and widespread coverage.

Execution: The team managed embargo logistics, developed accessible media materials, prepared scientific spokespeople, and coordinated outreach with national reporters ahead of the ASGCT presentation to ensure accurate, timely coverage.

Result: The campaign secured over 200 media hits, including high-level national media interest, significantly elevating awareness of Caring Cross’s HIV CAR-T research.

Caring Cross Case Study

Caring Cross Case Study

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