

Challenge: Capital Bank wanted to increase brand awareness among DMV businesses and consumers, strengthen its reputation as an exceptional community bank, and reach national audiences through its rapid, innovative response to the COVID-19 pandemic.
Strategy: Build a sustained media and thought leadership campaign highlighting Capital Bank’s commitment to small businesses, commercial banking and home lending while positioning Ed Barry as a trusted voice on banking and economic issues.
Execution: Secured extensive local, regional, national and trade media coverage around PPP lending, small business recovery, commercial real estate, mortgages, housing and broader banking trends.
Result: Expanded Capital Bank’s visibility, strengthened its reputation as a community-focused bank, increased awareness among business and consumer audiences, and established Ed Barry as a respected banking thought leader.
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.












