We L.O.V.E. Marketing So You Don’t Have To
L.O.V.E.: 4 STEPS TO CREATING A SUCCESSFUL MARKETING CAMPAIGN
L – LISTEN
The first step to creating any marketing campaign is to LISTEN to what your clients need. What can you provide them that your competition can’t? Once you figure that out – don’t talk about YOUR GREAT PRODUCTS AND SERVICES. There is a reason that sentence is in all CAPS. Most businesses make the mistake of talking about themselves instead of talking about what they can do for their customers. Instead of leading with the fact your company was just named “Best Accounting Firm in D.C.”, tell your customers you have “25 Years of Experience to Help You Build Your Business and Grow Your Wealth”.
Listening to your customers also means being willing to change your services and products to best meet their needs. It’s easy to get feedback from your customers with the following methods:
- Focus Groups
- Point of Sale
- Social Media
- Email and Web Forums
O – ORIGINAL
The next step in executing a successful marketing strategy is to create original content. ORIGINAL is the key here guys. The last thing we need is more of the same crap circulating the Internet. Be honest with yourself. What is unique about you? According to NewsCreds the “average time spent with an article is 37 seconds”. That’s not a lot of time to get your point across. No one else in the world is exactly like you, so always add your own unique value to your content. In order to increase your SEO, you HAVE to add your own voice to the campaign. Think about what you learned about your clients and what makes you uniquely qualified to help them? Now, prove it in your work.
V – VISUAL
What good is a marketing campaign without a VISUAL component? Just like Instagram and SnapChat so much in the world today is visual. In fact, posts that include images produce 650% higher engagement than text-only posts. Compare the two posts below, for example. They both contain the same message. But the post with the image is way more visual and way more likely to compel a customer to engage, than the text-only post.
The average attention span is less than a goldfish, which is ONLY 6-8 seconds. With this in mind, use visuals and break up the monotony of reading paragraph after paragraph. Make sure visuals are relevant and of good quality to ensure the aesthetics of the article are intact.
E – ENGAGE
Finally, make sure every marketing effort ENGAGES your target audience. Today’s technology makes it easy to engage with your customers, regardless of their location via email, social media, and other marketing platforms. Engaged customers are likely to be loyal to your brand, spread the word about your business, and spend more. But don’t just take it from us. Here are some compelling stats about the impact of engaging with your customers:
- According to Gallup, “customers who are fully engaged represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer”.
- Forbes says, “companies that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction”.
- Answering a social media complaint increases customer advocacy by as much as 25%. – Convince and Convert
- According to Walker customer engagement is sticking around: “By 2020, customer experience will overtake price and product as the key brand differentiator.
If you follow these 4 steps we L.O.V.E., you can create meaningful marketing campaigns and an everlasting relationship with your customers.