When was the last time you got a handwritten letter? Can’t remember? Don’t worry, neither can we. The convenience of email and social media is amazing but it’s not an excuse to be lazy. The fact that no one ever gets letters in the mail...
United Airlines, Pepsi, and Dove are just a few of the numerous companies that are probably glad 2017 is over. From the disturbing video of a passenger being dragged off a plane to the tone deaf and widely mocked Kendall Jenner “joins a protest, brings...
It’s the car everybody is talking about - Tesla. Innovative in mechanics and luxurious in design, many believe it is the first glimpse of what cars will look like in the future. If you have an extra 70 grand to drop, you might already be...
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...
Positive media coverage can open your business to new and lucrative opportunities. Getting in the spotlight starts with the perfect pitch to reporters and editors. Here are the essential dos and don'ts....
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
There’s an old saying that a person is only as good as their reputation. The same is true in business. And nothing can bolster (or ruin) a reputation faster than a news story. It’s critical as a small business to monitor what’s being said about...
No marketing effort is successful without the data to back it up. Without accurate data analysis, you’ll never know if your marketing is meeting its goals or just spinning in the wind. Here are four tips for how to track your marketing efforts to make...
Marketing can take many different forms--from print and digital advertising, to social media, to public relations. But regardless of the medium, all marketing efforts should share some key components. Here are eight things every marketing effort should incorporate: 1. Proper Targeting. Are you targeting the right...
There’s a lot of talk today about “branding,” and with good reason. Branding can be a huge factor in the success of a product (think Apple) or its failure (think New Coke). But what exactly is branding? Simply put, branding is the unique look and...
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