public relations Tag

What To Do Before and After Your Media Appearance

Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...

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10 Ways to Write a Successful News Release

Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...

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How to Pitch to the Media

Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...

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6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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The Benefits of Hiring a Small PR Agency

Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider...

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More is More: The New Video Production Mantra

New research disproves the old adage that “less is more.”  A recent Pew Research study found that when news organizations produce videos, content quality trumps length. In fact, the study shows that viewers prefer long, high-quality videos over short, high-quality videos--finding them more appealing overall. So,...

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Small Business Smarts: Implementing Public Relations

Public relations is a relatively inexpensive way to get your business noticed. A good news story can raise awareness about your business and drive customers to your website or storefront--and it’s cheaper than advertising! Here are some tools your business can use to implement a...

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