public relations Tag

Make Your Media Pitch Perfect: Storytelling

Media coverage can be beneficial for your brand especially against competitors.  Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...

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6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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Reckless ReMarcs: Mylan CEO in Hot Seat for Drastic EpiPen Pricing

The Remarc: In an interview with CNBC on Thursday, Mylan CEO Heather Bresch received massive criticism in attempt to vindicate her company’s skyrocketing EpiPen prices. She claimed,“No one is more frustrated than me”. The Issue: Heather Bresch was the one who boosted the price of EpiPens by 400%...

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More is More: The New Video Production Mantra

New research disproves the old adage that “less is more.”  A recent Pew Research study found that when news organizations produce videos, content quality trumps length. In fact, the study shows that viewers prefer long, high-quality videos over short, high-quality videos--finding them more appealing overall. So,...

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