OTMM Tag

Make Your Media Pitch Perfect: Storytelling

Media coverage can be beneficial for your brand especially against competitors.  Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...

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6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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Latest High School Sexting Scandal: Apps That Hide the Evidence

Students at a Colorado high school face serious charges as yet another high school sexting scandal erupts. Students in grades 8-12 are accused of running the sexting ring, where they would collect, trade and share explicit images of themselves and their classmates, as if they were...

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