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What To Do Before and After Your Media Appearance

Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...

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How to Pitch to the Media

Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...

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Amazon Prime Day: A Glorified Garage Sale?

In case you’re missing it: today is “Prime Day” on Amazon. As the online retailer’s home page declares, there are “more deals than Black Friday,” that is, if you’re a member of its $99 per year Amazon Prime club. The problem is: after weeks of...

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