The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...
As PR practitioners, we all share a common goal of making sure our stories are newsworthy. While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...
Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...
Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...
Let’s face it — sometimes, it’s hard to generate quality content for your brand’s social media and blogs. Consumers want new, exciting and interesting feeds to scroll through, and won’t settle for anything less. It can be hard to find inspiration for exciting content, but...
Don’t be fooled. Future bosses are stalking your social media. While your LinkedIn profile might be perfect, What about your other social media accounts? Have you gone through your Twitter, Instagram or Facebook to get rid of any risqué photos and posts you might have?...
All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...
Unless you've been living under a rock, you've probably heard of IGTV by now. Instagrams new long-form verticle video sharing app. Are you ready to start your brands IGTV channel but unsure where to start? Here is a step by step guide to get your IGTV channel started...
Do you want unimaginable success? How about a life that continues to grow happier and more fulfilling? Not only is this life possible, but there is just one book you need to help you make it happen. It sounds unrealistic, right? One book that has...
Happy National Friendship Day! There is nothing better than that feeling when your new client shifts from a work partner to true friend. Today is National Friendship Day and we wanted to take a moment and reflect on the friendship we have with our client, iFLY...
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