Facebook has changed its algorithm - again. While the ridiculous numbers and calculations behind it may cause you to turn a blind eye, this time it could impact the way you reach potential customers. Enter engagement bait. You know, those posts that say “Like if...
It’s the car everybody is talking about - Tesla. Innovative in mechanics and luxurious in design, many believe it is the first glimpse of what cars will look like in the future. If you have an extra 70 grand to drop, you might already be...
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
Richard Montgomery High School football team’s hype video is a MUST-SEE. We’re calling it the best high school hype video of 2016. It rivals many college and professional level hype videos. In the spirit of full disclosure, it was produced by On The Marc Media,...
Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...
Great Scott! The future just arrived. October 21st, 2015 is the day Marty McFly (and Doc Brown??) arrive from the 1980’s in the beloved movie trilogy Back to the Future. In the film, McFly is on a mission to save his kids. In the real...
In case you’re missing it: today is “Prime Day” on Amazon. As the online retailer’s home page declares, there are “more deals than Black Friday,” that is, if you’re a member of its $99 per year Amazon Prime club. The problem is: after weeks of...
No marketing effort is successful without the data to back it up. Without accurate data analysis, you’ll never know if your marketing is meeting its goals or just spinning in the wind. Here are four tips for how to track your marketing efforts to make...
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