D.C. Tag

Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...

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Media Pitch Masterpiece

Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...

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Client Spotlight: Score! Marlo Promises Free Furniture If Redskins or Ravens Make Opening Kickoff Return Touchdown

Free. It’s the four letter word everyone loves. And it’s what Marlo Furniture is promising DC-area football fans this season in a promotion that could cost the chain millions. Already, The Washington Post, The Washington Business Journal, News Channel 8, CSN, ESPN 980, and Sportress...

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Brava! to Get Real Health’s Robin Wiener

“Vision, passion, compassion, dedication, and perseverance,” are all words Washington SmartCEO used when describing Robin Wiener of Get Real Health. Her innovative business skills were recognized with the awarding of the Brava! award, along with 31 other exceptional female CEOs. The women were selected by...

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On The Marc Media Moves Forward

Our perspective has changed, courtesy of the terrific views from our new offices. As we’ve been reporting, the new worldwide headquarters of On The Marc Media is the towering 51 Monroe building in Rockville, MD. From our perch high on the 12th floor, we see...

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