Advertising Tag

Boo-or-Bust-Scaring-Customers-Into-Buying-Your-Product

Boo or Bust: Scaring Customers Into Buying Your Product

Demonic dolls, ghastly ghouls, and bloodthirsty boogeymen. Your nightmares could hold the key to your advertising success. A study from University of Cambridge examined the effects of shocking advertisements on viewers and found that disturbing content significantly increases attention, boosts memory, and positively influences behavior. Yes,...

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So-Hot-Right-Now-GIFs

So Hot Right Now: GIFs

They’re flashy, fun and oftentimes hilarious. You’ve seen GIFs all over Tumblr and Buzzfeed, but now, they’re trending on Twitter and even being used in ad campaigns (Disclaimer: Images featuring twerking rabbits and horse heads may appear). As Marc Silverstein can confirm, GIFs are… So what exactly...

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Facebook-Gets-A-Facelift-With-Multiple-News-Feed

Facebook Gets A Facelift With Multiple News Feed

Some of us have the new Facebook news feed while some of us are still waiting for it. This improved news feed means larger images, multiple feeds for various interests and a more user-friendly experience across your mobile device. Multiple feeds allow you to navigate between...

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