Advertising Tag

Clicking Your Budget Away: The Problem With Digital Ad Fraud

Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...

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Boo-or-Bust-Scaring-Customers-Into-Buying-Your-Product

Boo or Bust: Scaring Customers Into Buying Your Product

Demonic dolls, ghastly ghouls, and bloodthirsty boogeymen. Your nightmares could hold the key to your advertising success. A study from University of Cambridge examined the effects of shocking advertisements on viewers and found that disturbing content significantly increases attention, boosts memory, and positively influences behavior. Yes,...

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So-Hot-Right-Now-GIFs

So Hot Right Now: GIFs

They’re flashy, fun and oftentimes hilarious. You’ve seen GIFs all over Tumblr and Buzzfeed, but now, they’re trending on Twitter and even being used in ad campaigns (Disclaimer: Images featuring twerking rabbits and horse heads may appear). As Marc Silverstein can confirm, GIFs are… So what exactly...

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Using-Twitter-to-Step-Up-Your-PR-Game-Marc-Silverstein-Discusses-Twitter-Going-Public-with-WTOP

Using Twitter to Step Up Your PR Game: Marc Silverstein Discusses Twitter Going Public with WTOP

Companies pay millions of dollars for advertising every day, but sometimes all you need is a free or cost-effective tweet, in 140 characters or less. In a just aired and published WTOP interview, On the Marc Media founder and CEO Marc Silverstein talks to Neal...

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Facebook-Gets-A-Facelift-With-Multiple-News-Feed

Facebook Gets A Facelift With Multiple News Feed

Some of us have the new Facebook news feed while some of us are still waiting for it. This improved news feed means larger images, multiple feeds for various interests and a more user-friendly experience across your mobile device. Multiple feeds allow you to navigate between...

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