The Under Our Skin documentary wanted to educate the public, the medical community, researchers and lawmakers that Lyme disease can be hard to diagnose, easy to misdiagnose, hard to treat, more wide-spread and a potentially life-threatening disease.
On The Marc Media created a public awareness campaign that utilized social media, public relations, and guerrilla marketing tactics to promote a documentary film, Under Our Skin, to help illustrate the true potential dangers of Lyme Disease.
