GRH Twitter

About:

On The Marc Media hits a home run for client Get Real Health on Twitter and offline at the 2014 Healthcare Information and Management Systems Conference in Orlando, Florida. Some of the highlights of On The Marc Media’s two-phase social media strategy included:

  • Create a social media strategy designed to build on Get Real Health’s prior success.
  • Set up a Twitter Ads campaign for Get Real Health six months before the conference.
  • Identify and engage health IT influencers, bloggers, media outlets and prospective clients.
  • Generate blog content that would gain traction with HIMSS14 attendees.
    Position Get Real Health as an intelligence source through around-the-clock live and scheduled tweets.
  • Coordinate Get Real Health’s participation in tweetups and meetings throughout the week.
  • Conceptualize viral memes, video and photos that generate engagement from conference attendees, media outlets and other health IT professionals on Twitter.

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