Bickering Over: How a Story Goes from Pitch to Primetime – with Matt Glassman

You spend hours drafting the perfect media pitch, but a reporter will decide in about 10 seconds if it’s worth their time – that’s it. 

Pitching is one of the hardest #PR skills, so who better to have on than NBC4 Washington’s very own assistant news director, Matt Glassman! This week’s episode of #OffTheMarc discusses the ins and outs of the craft (hint: yes, those email subject lines are important!). Matt speaks on the reporter’s perspective about the importance of building relationships between PR professionals and those in the newsroom. Listen in to hear how a pitch makes it to primetime. 

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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, dives into the relationship between reporters and public relations professionals. Topics include media pitching, reporter relations and getting your story on TV news. Check out our other episodes about marketing, public relations, social media, and more.



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