On The Marc Media made their Marc presenting “How to Maximize Social Media for Your Business” to a full house of business owners from the Small Business Development Center in College Park, MD. Social Media is a crucial tool in optimizing marketing efforts for small and large businesses alike. The main focus of the presentation was customizing, sharing, and interacting on Facebook, Twitter and Pinterest while using Google Analytics to measure your reach and influence. Tagging was a particularly popular topic as Marc Silverstein recounted a story involving a posted picture of his daughter with her favorite cleaning device, the Swiffer. Swiffer was tagged in the description of the picture and because of that tag, Marc’s daughter received two free Swiffers and a T-shirt from the company. Tagging, customizing, sharing quality content and interacting with customers and fans on Facebook, Twitter and Pinterest can extend your business’ reach to new lengths.
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