Instagram’s Hyperlapse Speeds Things Up For Iphonographers

Everything always looks more fun when it’s sped up. We don’t know if that’s why Instagram unveiled its latest video feature called “Hyperlapse,” but fast forward seems to be a really effective way to entertain those of us with short attention spans.

The free “Hyperlapse” app was just released and allows users to easily capture high-quality timelapse videos on their smartphones.

For those who need a quick refresher–timelapse is a photography technique where the frequency at which frames are captured is lower than the rate that the film sequence is viewed. English please? It looks like time is moving faster (hence the name timelapse).

Imagine the world through the Roadrunner’s eyes. Yep, that pretty much sums up Hyperlapse. You can record video in real time and then choose a playback speed between one and 12 times the original. But once you set them in motion, make sure you condense them to 15 seconds or less for posting to Instagram.

Want to know the best part? It’s free. Say what? Basically your iPhone (shattered screen and all) stands in for $15,000 worth of fancy video equipment. Cue the applause. Just make it fast.

 

WHITE HOUSE MARINE ONE HELICOPTER LANDING

 

SPINNING ROLLER COASTER

ANTS ON PARADE

MIAMI TAKE OFF

ROOF of ROGERS CENTRE, TORONTO

It didn’t take brands very long to hop on board either. Companies including Arizona Iced Tea, Honda, and National Geographic have taken notice of Hyperlapse’s marketing potential:

Arizona Iced Tea asks consumers: Why only drink one when you could have nine?

Ever wondered how many beanbags you could fit into the back of a car? Honda sure thought you would like to know. (Spoiler alert: The answer is 9):

National Geographic kept it classic per usual with a shot of several bison crossing a road in Yellowstone National Park #BisonMeetsWorldMeetsHyperlapse:



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