Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company.

In a world dominated by digital media and the Internet, it is vital to see what content your subscribers, customers and fans are resonating with. Google Analytics tells us a plethora of information –– and in a user-friendly way.

Google Analytics can tell us what topics people are searching the most, where visitors are located geographically, what people click the most, the best- and worst-performing content on your site, and so much more. This is all extremely valuable information that can help us improve our site’s traffic, as well as understand what people want to see.

Google Analytics isn’t just numbers, it’s insight into what your customers are looking for. This information can help you to strategize ways to further your business!

Now that you know understand the importance of setting up a Google Analytics account, here is an easy “how to” guide  for you.

To start collecting basic data from a website or mobile app:

  1. Create or sign in to your Analytics account:
    • Go to google.com/analytics
    • Do one of the following:
      • To create an account, click “Start for free.”
      • To sign in to your account, click “Sign in to Analytics.”
  2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
  3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
  4. Follow the instructions to add the tracking code to your website or mobile app so you can collect data in your Analytics property.

 

Now, go set up your account and check back for our next blog about learning how to understand and monitor your analytics!



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