A strategic message that gets the press writing about you today, could have been met with blank stares two years ago and may be obsolete next year. In developing your messaging to earn media placements and reach a broader customer base, remember that all messages...
When media pitching: get to the point. Reporters and editors have less than no time, and you’re lucky to get one bite at the apple. Don’t waste it with a wordy elevator speech, because they’re getting off at the Mezzanine. Wordsmith it down to a...
You don’t realize it’s a problem, but Facebook now has the cure for the dire loneliness of watching online videos by yourself. The social network is rolling out a new feature called “Watch Party,” and you’re invited. It allows you and other users to simultaneously...
The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...
Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...
Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...
As PR practitioners, we all share a common goal of making sure our stories are newsworthy. While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...
Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...
Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...
Let’s face it — sometimes, it’s hard to generate quality content for your brand’s social media and blogs. Consumers want new, exciting and interesting feeds to scroll through, and won’t settle for anything less. It can be hard to find inspiration for exciting content, but...
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