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Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...

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Keeping it Clean: Re-Working Your Website

Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...

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Creating a One-Stop Shop Story for Reporters

Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...

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Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...

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Media Pitch Masterpiece

Drafting a media pitch can be one of the hardest writing assignments you’ll do. Why? Because reporters are a tough crowd to please, and they usually decide if what you wrote is worth their time in five seconds or less. You have limited time and...

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On The Marc Media. How to Create Social Media Content.

How to Create Content That’s Worth a Damn

Let’s face it — sometimes, it’s hard to generate quality content for your brand’s social media and blogs. Consumers want new, exciting and interesting feeds to scroll through, and won’t settle for anything less. It can be hard to find inspiration for exciting content, but...

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How to Conduct a Kick A** Interview

All right, it’s time to prep for a big interview you are conducting. Rather than asking the same standard (and dare I say boring) questions, here are a few tips for creating interview questions that bypass the mundane and get down to the nitty-gritty. Do Your...

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Implementing IGTV for Your Brand

Is Instagram going to be the only social media app we ever need? No more need for SnapChat, Skype or FaceTime? Instagram launched IGTV, and it seems this app does everything those apps do plus your taxes. Okay, the taxes part is a bit of...

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