With countless new social media strategies emerging every day, it can be difficult to decide which one your business should jump on next. Most recently, Meta (the parent company for Facebook, Instagram, and What’s App) widely rolled out Facebook Reels (basically FB’s version of TikTok)...
Yelp is the world’s largest home to online reviews, and its reach is constantly growing. Consumers use Yelp to find local businesses because it is considered the most trustworthy review site. In an increasingly digital age, online review platforms are the new word of mouth....
How a business responds to a negative review on Yelp has the power to influence the way consumers perceive the company and even impact their purchasing decisions. However, not just any reply will suffice. When responding to a negative review on Yelp, it is critical...
Let’s face it - there's a lot going on in the news right now. But apps like TikTok have been able to act as much-needed distractions from users’ chaotic day-to-day lives. Although TikTok started as a cringey, albeit entertaining app used by younger audiences, it...
The rapid rise of upstart social media app BeReal puts content creators and brands on notice: be authentic or be ignored. Like TikTok, BeReal built its ecosystem around authenticity from day one. The result: Posts on both of these platforms are getting far more engagement than...
Ever feel constricted by Twitter’s character limit? Well, there’s a new solution in town. Twitter has recently made a big change to their platform called “Notes”. What Is Twitter Notes? This new feature allows you to ditch the 280 limit and write up to 2,500 words -...
It was the announcement that sent shockwaves through the Twitter-verse. When Elon Musk, the world’s richest man, announced he would be buying Twitter for $44 billion, it's safe to say the world had questions. The top two trending questions after the announcement – “Why?” (we may...
For hundreds of millions worldwide, a day is incomplete without posting or watching a short video on TikTok. The social media platform, which launched in 2016, now sees a billion-plus views a day. That's a billion with a B. Whether it’s entertaining, educating, or annoying...
You don’t just want to have social media… you want to make it work for your business. Planning ahead and setting realistic and attainable social media goals can help you achieve your business’s overall objectives. Want to increase your sales by 25%? Well, you may...
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