By Karina Meza Millennials and laundry machines aren’t often mentioned in the same sentence. I mean, who really looks forward to washing their clothes? But LG Electronics successfully brought the two together, with a very clean cut promo, made for the social media age. The connection...
When it comes to social media we all know how important it can be for your business. But how do you make the shift from a “personal posting” mentality to utilizing social media to boost your brand? First, decide as a company if you want...
Don’t be fooled. Future bosses are stalking your social media. While your LinkedIn profile might be perfect, What about your other social media accounts? Have you gone through your Twitter, Instagram or Facebook to get rid of any risqué photos and posts you might have?...
Gonna go #OutToLunch with @Sarah? Going to #SanFrancisco this weekend? While we're sure you’re living the #goodlife keep your daily To-Dos off Twitter. A recent study of 60,000 Twitter accounts by marketing scientist Dan Zarrella shows that the more you tweet about yourself the less...
Facebook has changed its algorithm - again. While the ridiculous numbers and calculations behind it may cause you to turn a blind eye, this time it could impact the way you reach potential customers. Enter engagement bait. You know, those posts that say “Like if...
In a sea of social media platforms, it’s hard to chart the right course for your business. Facebook? Linkedin? Twitter? What about Instagram or even Snapchat? Unless you have lots of time, plenty of content, and are a Kardashian, you probably don’t need to use...
On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time. Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
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