You didn’t ask for the $#!T to hit the fan, but it did and now it's your job to get it under control. But it’s important to be strategic about your messaging and not allow a botched response to leave you treading in deeper waters....
You have a happy customer--so pleased, in fact, that they take you up on your request to leave a rave review on Yelp. But then it happens--again. Their blurb doesn’t show up. Seems to happen all the time with Yelp, especially after you worked so...
Let’s Talk Live’s Julie Wright sits down with Spotluck’s Cherian Thomas and Brett Meyers of Nourish Now to discuss an innovative new push to feed those in need. It’s called “Restaurant Week for Everyone,” and it’s tied to the dining industry’s discount promotion now underway...
2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...
There’s an old saying that a person is only as good as their reputation. The same is true in business. And nothing can bolster (or ruin) a reputation faster than a news story. It’s critical as a small business to monitor what’s being said about...
Public relations is a relatively inexpensive way to get your business noticed. A good news story can raise awareness about your business and drive customers to your website or storefront--and it’s cheaper than advertising! Here are some tools your business can use to implement a...
No marketing effort is successful without the data to back it up. Without accurate data analysis, you’ll never know if your marketing is meeting its goals or just spinning in the wind. Here are four tips for how to track your marketing efforts to make...
Twitter, Instagram, Facebook, Pinterest...
Marketing can take many different forms--from print and digital advertising, to social media, to public relations. But regardless of the medium, all marketing efforts should share some key components. Here are eight things every marketing effort should incorporate: 1. Proper Targeting. Are you targeting the right...
There’s a lot of talk today about “branding,” and with good reason. Branding can be a huge factor in the success of a product (think Apple) or its failure (think New Coke). But what exactly is branding? Simply put, branding is the unique look and...
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