It’s time to get social… on LINKEDIN–the world’s largest professional network on the web. And, contrary to popular opinion, your LinkedIn presence isn’t JUST for finding a job… it’s also an invaluable tool for building your brand, finding new leads, and closing deals. This week we...
With 2022 upon us, the Bickersteins are reflecting back on and, of course, arguing about some of the biggest PR hits and misses that took over the internet in 2021. From hilarious and successful PR stunts to tone-deaf “crisis management” (if you can even call...
Recycling, volunteering, donating… all good things, right? Well, it turns out when your business gives back, people love it! This week #OffTheMarc tackles corporate social responsibility with Chastity Heyward, author of the Forbes article, “The Growing Importance Of Social Responsibility In Business.” As a business coach expert,...
When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of...
Between finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory! An authentic brand acts...
What was your favorite bedtime story growing up? Chances are you remember the characters, your parent’s voice, your favorite spot on the couch. Chances also are you already forgot your boss’s presentation this morning. Why? ENGAGEMENT. This week’s guest knows a thing or two about engaging...
You spend hours drafting the perfect media pitch, but a reporter will decide in about 10 seconds if it’s worth their time – that’s it. Pitching is one of the hardest #PR skills, so who better to have on than NBC4 Washington’s very own assistant news...
Everyone can agree that ketchup is the superior condiment for the perfect burger. No? You don’t like ketchup? Well, ketchup lovers and haters alike are going to want to tune in to learn how ketchup and marketing pair together to help you create the perfect...
True or False? The COVID-19 pandemic causes charitable donations to plummet. That’s a trick question right? People were out of work, money was tight, so obviously donations decreased...
Send this to friend
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.
