On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time. Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers...
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...
Positive media coverage can open your business to new and lucrative opportunities. Getting in the spotlight starts with the perfect pitch to reporters and editors. Here are the essential dos and don'ts....
Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...
Let’s be honest, after the madness of Black Friday and Cyber Monday you might be overindulged with shopping. In case you need help getting back to the holiday spirit, that feeling you get when helping others might do the trick--that’s what #GivingTuesday is all about....
You have a happy customer--so pleased, in fact, that they take you up on your request to leave a rave review on Yelp. But then it happens--again. Their blurb doesn’t show up. Seems to happen all the time with Yelp, especially after you worked so...
Send this to friend
*By downloading the Insight, The Art of Tweeting you are also joining our newsletter.
