“Wow. What just happened?” That’s what just about anybody who watched Gayle King’s CBS This Morning interview with R. Kelly would have asked as the piece ended in chaos. Fox 5 DC anchor Shawn Yancy called in On The Marc Media’s own Marc Silverstein to...
Keeping a close eye on industry news can be critical to your company’s success. Setting up Google alerts on hot topics can make it easier than ever. Follow these steps to set up your Google alerts. Go to Google.com/alerts Enter the topic or term...
When was the last time you got a handwritten letter? Can’t remember? Don’t worry, neither can we. The convenience of email and social media is amazing but it’s not an excuse to be lazy. The fact that no one ever gets letters in the mail...
L.O.V.E.: 4 STEPS TO CREATING A SUCCESSFUL MARKETING CAMPAIGN L - LISTEN The first step to creating any marketing campaign is to LISTEN to what your clients need. What can you provide them that your competition can’t? Once you figure that out - don’t talk about YOUR...
In a sea of social media platforms, it’s hard to chart the right course for your business. Facebook? Linkedin? Twitter? What about Instagram or even Snapchat? Unless you have lots of time, plenty of content, and are a Kardashian, you probably don’t need to use...
It’s not what you say, it’s the way you say it - and Expertise says it loud and clear. In a just released list of the Best PR Firms in Fairfax, On The Marc Media makes the Top 12, scoring high marks for reputation, credibility,...
On Instagram, it’s no more one-and-done, no more struggling to find the absolute best selfie. Now you can pick a whole bunch of pictures or videos to share at one time. Don’t take this news lightly. Using this feature effectively can earn you likes, additional followers...
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...
Positive media coverage can open your business to new and lucrative opportunities. Getting in the spotlight starts with the perfect pitch to reporters and editors. Here are the essential dos and don'ts....
Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...
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