Marketing

Digital Marketing Trends to Look Out for in 2016

2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...

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Clicking Your Budget Away: The Problem With Digital Ad Fraud

Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...

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Client Spotlight: Score! Marlo Promises Free Furniture If Redskins or Ravens Make Opening Kickoff Return Touchdown

Free. It’s the four letter word everyone loves. And it’s what Marlo Furniture is promising DC-area football fans this season in a promotion that could cost the chain millions. Already, The Washington Post, The Washington Business Journal, News Channel 8, CSN, ESPN 980, and Sportress...

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