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Boo-or-Bust-Scaring-Customers-Into-Buying-Your-Product

Boo or Bust: Scaring Customers Into Buying Your Product

Demonic dolls, ghastly ghouls, and bloodthirsty boogeymen. Your nightmares could hold the key to your advertising success. A study from University of Cambridge examined the effects of shocking advertisements on viewers and found that disturbing content significantly increases attention, boosts memory, and positively influences behavior. Yes,...

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Get-Real-Healths-Jason-Harmon-In-and-On-Air

Get Real Health’s Jason Harmon In and On Air

Jason Harmon, Get Real Health Co-Founder and CTO, took to the air with Pilots With Diabetes (PWD) and successfully completed Diabetes Formation Flight USA 2014. The purpose of the annual flight is to prove that pilots with closely-controlled Type 1 diabetes are capable of flying commercially. Currently, the...

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So-Hot-Right-Now-GIFs

So Hot Right Now: GIFs

They’re flashy, fun and oftentimes hilarious. You’ve seen GIFs all over Tumblr and Buzzfeed, but now, they’re trending on Twitter and even being used in ad campaigns (Disclaimer: Images featuring twerking rabbits and horse heads may appear). As Marc Silverstein can confirm, GIFs are… So what exactly...

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Cyberspying-Disturbing-New-Trend-among-Estranged-Parents

‘Cyberspying’: Disturbing New Trend among Estranged Parents

Divorce often brings out the worst in people, but ‘cyberspying’ shows how low they can go. SmolenPlevy Principal and family law attorney Kyung (Kathryn) Dickerson discusses the disturbing new trend on air with WTOP. Cyberspying occurs when an estranged spouse uses mobile and/or smartphone technology to...

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Flaps-Up-For-When-Truckers-Back-Up

Flaps-Up: For When Truckers Back Up

Truck drivers know that mudflaps can be a pain. They rip, tear and fall off all the time when they back up, causing damage and slowing truckers down. Even worse, broken flaps can kick up stones that could crack or break through windshields. “Having to deal...

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