Advertising

Digital Marketing Trends to Look Out for in 2016

2016 is right around the corner, so we've put together a preview of some digital marketing trends sure to surface in the new year. Here are our predictions: "Mobilegeddon" will obliterate desktop. According to Google, mobile traffic has overtaken desktop traffic in 10 different countries. The release of “mobilegeddon” earlier...

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Clicking Your Budget Away: The Problem With Digital Ad Fraud

Digital ad fraud has a new price tag and it isn’t pretty. A recent study from Distil Networks, a digital security company, reports that digital ad fraud costs the industry a total of $18.5 billion each year. Distil predicts that digital spending will reach $56...

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Boo-or-Bust-Scaring-Customers-Into-Buying-Your-Product

Boo or Bust: Scaring Customers Into Buying Your Product

Demonic dolls, ghastly ghouls, and bloodthirsty boogeymen. Your nightmares could hold the key to your advertising success. A study from University of Cambridge examined the effects of shocking advertisements on viewers and found that disturbing content significantly increases attention, boosts memory, and positively influences behavior. Yes,...

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So-Hot-Right-Now-GIFs

So Hot Right Now: GIFs

They’re flashy, fun and oftentimes hilarious. You’ve seen GIFs all over Tumblr and Buzzfeed, but now, they’re trending on Twitter and even being used in ad campaigns (Disclaimer: Images featuring twerking rabbits and horse heads may appear). As Marc Silverstein can confirm, GIFs are… So what exactly...

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