In the Washington, DC metro area, law firms are everywhere – from solo practitioners to national powerhouses. Stein Sperling, a respected Rockville, MD firm with deep expertise
in family law, business law, estate planning, tax law, and employment law, knew that simply being good at what they do wasn’t enough. They needed to stand out. They wanted to become the firm people turned to first – whether that was a client in need of guidance or a reporter searching for a trusted voice.
That’s where On The Marc Media came in. We developed a multi-tiered PR strategy designed to shine a spotlight on Stein Sperling’s attorneys, not just as lawyers, but as thought leaders. By targeting three key audiences – local mainstream media, legal trade publications, and national outlets – we made sure their expertise reached the right people at the right time. Our approach was simple but powerful: position Stein Sperling’s attorneys as the go-to experts who could make sense of complex legal issues in ways that resonate with both the public and the press.
