Bickering Over: Finding Brand Authenticity in an Era of Fake News – with Stacey Kovalsky
Between finding an honest news source, a reliable car dealership, or even a capable carpenter for your house, it is hard to be trusting in 2021. The internet tells us a lot of information. The problem? A lot of it is contradictory!
An authentic brand acts with integrity and transparency through its mission, values, and branding. Authenticity is essential because consumers are intuitive; they can tell if and when a brand is acting dishonestly. Lucky for us, we have the perfect guest to help navigate this. Stacey Kovalsky has over 25 years of communication experience and serves as the Senior Director of Global Communications for US Polo Assn. Listen in as Stacey shares her top tips to help brands stay in the spotlight for the right reasons on this week’s episode of #OffTheMarc!
Contact Stacey: https://www.linkedin.com/in/staceykovalsky/
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This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, examines brand authenticity, fake news, cancel culture, and business values. Check out our other episodes about marketing, public relations, social media, and more.