Bickering Over: Fame, Glory, Free Stuff–And Lots of Hard Work. Why Social Media Influencers are About More Than Just Posing on Instagram – with Content Creator Lexy Silverstein

When Gen Zers need restaurant reviews, fashion tips, or vacation suggestions, they don’t pick up a newspaper or tune into a radio station. Instead, they turn to social media. Instagram, Tik Tok, Twitter and Facebook are at the center of ad campaigns. The job of what used to be called ‘Spokespeople’ are now in the hands of social media influencers and content creators. 

This week’s very special guest is Lexy Silverstein, an influencer/content creator who reps numerous brands and supports sustainable fashion. (She’s also our daughter.) Listen in as we learn how influencers live up to their job description.

Contact Lexy: lexysilverstein@gmail.com

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Want to be our next call-in expert? Email kruben@onthemarcmedia.com

This episode of Off The Marc podcast, presented by On The Marc Media in Rockville, MD, examines influencer marketing, influencer marketing campaigns, and social media marketing. Check out our other episodes about marketing, public relations, social media, and more.



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