The Benefits of Hiring a Small PR Agency
Perhaps your company is ready to begin promoting your brand but has found that pitching, scheduling, and following media hits is a more demanding task than you thought. It might be time to hire a public relations agency. But before hiring just any agency, consider why going with a smaller PR company may be more suitable for your business.
It’s All About YOU
Smaller agencies will provide you with a more personable approach and often have more specialized experience, which allows them to offer higher quality service. Smaller firms operate with a team mentality through creative brainstorming sessions and tend to have more experienced people involved in day-to-day operations than a larger agency. Having experienced team members leads to stronger media pitches compared to interns or junior team members at larger agencies pitching the same outlets.
The Pitch Team Is YOUR Team
At smaller agencies, what you see is what you get. The team you originally meet with during the planning stage will be the same team you continue to work with throughout your partnership. Knowing who you’re working with directly gives you the ability to maintain a stronger work relationship with your agency, while with a larger agency you might never actually meet those assigned to day-to-day tasks for your business.
Large agencies cannot always maintain the same collaborative environment as small agencies. Smaller agencies tend to foster a more intimate, close knit environment in which all team members share ideas. With fewer accounts, smaller agencies can spend more time and energy getting to know each individual client in order to provide a better, more personalized service.
Bigger Bang for the Same Buck
Larger PR agencies will almost always be more expensive, while the price tends to be lower at a smaller firm, primarily due to lower overhead. Smaller agencies can provide the same full-service expertise at lower rates because of their efficient operations. With any PR agency, clients are paying for time–a larger agency means more levels of approval which means more time and more money.
The bottom line here is that bigger is not necessarily better. What will give your company a competitive edge over others in the industry is your business’ ability to work effectively with your PR team to effectively achieve the best results.