Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...
Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...
Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer's attention. Define Your Story Before you can begin pitching to the media, you need to have a story that peaks...
Here’s the windup. And here’s Spotluck’s pitch…on national TV. Spotluck--the red hot discount dining app, is touted on MSNBC’s Your Business, and the results are impressive. Appearing on the show’s “Elevator Pitch” segment, Spotluck CEO and Co-Founder Cherian Thomas is given 60 seconds to explain why...
Google shares the top search results of 2016. We think the video pretty much speaks for itself. ...
Let’s be honest, after the madness of Black Friday and Cyber Monday you might be overindulged with shopping. In case you need help getting back to the holiday spirit, that feeling you get when helping others might do the trick--that’s what #GivingTuesday is all about....
You have a happy customer--so pleased, in fact, that they take you up on your request to leave a rave review on Yelp. But then it happens--again. Their blurb doesn’t show up. Seems to happen all the time with Yelp, especially after you worked so...
We’ve all been there: foiled from tweeting because you topped the 140 character limit. But now, trying to shorten your message by deleting words or riiting in abbrevs (writing in abbreviations) may finally be a problem of the past. Twitter just changed the way it...
Richard Montgomery High School football team’s hype video is a MUST-SEE. We’re calling it the best high school hype video of 2016. It rivals many college and professional level hype videos. In the spirit of full disclosure, it was produced by On The Marc Media,...
Maryland Public TV's Behind the Biz discovers Spotluck, the nation’s #1 dining app that solves the age-old dining dilemma of choosing where to eat out. Co-founders Cherian Thomas and Brad Sayler share the insider scoop with Yolanda Vazquez on the app that has people spinning for...
Unless you’ve been on an electronics boycott the past 24 hours, you’ve probably heard the allegations of Melania Trump plagiarizing Michelle Obama’s speech from 2008. As always, the never-forgiving Interweb is having some fun at the expense of Mrs. Trump. Here are some of our...
While the news media constantly evolves, there are some constants. Whether it’s for online or on air, pitching a story still requires a compelling news release. It takes a lot to cut through the barrage of pitches sent to newsrooms. So before you hit “send”,...
Spotluck has not only spun its way into Philly, but into the hearts of food lovers everywhere. People are going bananas over the new discount dining craze that is Spotluck and What's the Deal reporter Alicia Vitarelli of ABC6 finds out why. We’ve all faced that similar...
With summer right around the corner, DC Derm Docs dermatologists, Dr. Dale Isaacson and Dr. Marilyn Berzin, are featured live on News Channel 8’s Good Morning Washington to show off the latest in body contouring procedures, SculpSure. News Channel 8’s Eileen Whelan reports live on...
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