When a PR crisis strikes, it comes in hot and ready to take your business down with it. Even the greatest of planners will need more than a multi-page document to survive a media firestorm. And if you're in denial that a crisis could ever...
With 15% of the world living with some kind of disability, accessibility is not an option. When your content isn’t accessible, not only do you alienate individuals with disabilities, you also lose potential customers. From captioning videos to adding alt text on images, creating and...
You didn’t ask for the $#!T to hit the fan, but it did and now it's your job to get it under control. But it’s important to be strategic about your messaging and not allow a botched response to leave you treading in deeper waters....
From packed crowds of music lovers in a concert arena to virtual meetings filled with thousands of industry professionals, the pandemic turned the events industry upside down. While there is room to begin the transition back to “normal,” the events industry is still on high...
As PR professionals, it’s no secret that we constantly strive to create newsworthy stories that keep us relevant and allow us to engage with our target audiences. While getting media coverage for our clients is extremely important, staying up-to-date on the news is also an...
What started with TikTok has now turned into the new “must-have” for every social media platform. From YouTube Shorts to Instagram Reels, short-form video is taking the internet (and social media users’ short attention spans) by storm. So, how can your business use short-form videos to...
We’re halfway through 2021 and there are already countless examples of businesses getting caught with their tail between their legs from inadequate public relations and crisis management. Here are a few: AstraZeneca announced the release of their COVID-19 vaccine and has encountered multiple PR faux...
Remember when everyone panicked about the gas shortage and started to fill TRASH BAGS with gas?!! Yeah, that’s what we call panic, and it could have been prevented with the right PR message. Experts Joe and Chad McLeod share their perspectives on how strategic PR...
A strategic message that gets the press writing about you today, could have been met with blank stares two years ago and may be obsolete next year. In developing your messaging to earn media placements and reach a broader customer base, remember that all messages...
We are talking all about relationships… and no, not Marc and Kathy’s (although maybe that’s another episode). In this episode, we dive into the importance of making and maintaining professional connections in the fast-paced world of public relations. President of Victoire & Co. and PR...
Clubhouse is the hot new audio-only app dominating social media with its high-profile users and niche chat rooms. With opportunities for networking, business growth, and building personal connections, it’s obvious why everyone wants in. The catch? No posts, no comments, and no one can join...
Are you ready for the media? Every organization thinks they should be spotlighted favorably on air and in print, but not every organization is prepared for the influx of calls, emails, and interview requests media coverage creates. This week, Marc and Kathy share their checklist...
Videos don’t go viral overnight… well, some do, but it’s like rolling the dice. When you spend precious revenue on video marketing, you don’t want to throw its success to chance. That’s why investing in creative storytelling is essential, and adding a dash of humor...
This week Marc and Kathy let everyone in on a little secret – all reporters play the same games when trying to capture a story. From ambushing public figures under fire to using hidden cameras to capture a person off-guard, they know all the tricks...
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