Author: Marc

What To Do Before and After Your Media Appearance

Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time. Pro-Tip: Preparing and following up for your media appearance are the keys to success. Preparing for Your Media Appearance Talking with a reporter is different than...

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10 Ways to Write a Successful News Release

Now that you understand the importance of a good news release, it is time to begin writing one. These ten tips will help you write a successful news release that brings your story to center stage: 1. Find a Newsworthy Angle Offer timely information about a recent event or expansion,...

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How to Pitch to the Media

Now that you have determined your story, it is time to begin pitching to the media. It is important to know how to write your pitch and what type of pitch will work best for your announcement. One most common way to get noticed with...

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Take Your Social Media From 0 to 60

Two is better than one. Well, at least when it comes to your business's social media. Facebook is one of the most popular social media platforms, but Instagram is becoming increasingly more popular. When businesses post on both Facebook and Instagram, they reach more people....

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6 Ways Public Relations Can Help Your Business

Public relations is nearly 90% more effective than advertising at influencing the consumer decision-making process. This is because advertising is paid media, while public relations is earned media. When someone reads a story in the Washington Post, or on an influential blog about your product, they're seeing...

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Spotluck Takes the National Stage on MSNBC’s Your Business

Here’s the windup. And here’s Spotluck’s pitch…on national TV. Spotluck--the red hot discount dining app, is touted on MSNBC’s Your Business, and the results are impressive. Appearing on the show’s “Elevator Pitch” segment, Spotluck CEO and Co-Founder Cherian Thomas is given 60 seconds to explain why...

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