Author: Marc

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Are You Ready for Your First PR Crisis of 2020?

By Marc Silverstein We’re early in 2020 and already examples of public relations crises are hitting the fan all around the globe: Boeing keeps taking it on the chin amid continued embarrassments over its 737 Max safety problems.The British Royal Family is roiling from the ongoing Harry-and-Meghan...

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4 PR Tips for Making a Comeback After a Scandal

Every day there seems to be a new scandal seizing the media’s attention. Former Rep. Katie Hill’s recent scandal caused her to resign from her congressional seat only ten months into her term. Her continued activity in the political limelight has inspired conversation over how...

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Google Analytics Part I: What Is It?

The concept of analytics can seem intimidating, especially for those of us who don’t like numbers –– or math for that matter. However, we can’t stress enough just how important Google Analytics is for your company. In a world dominated by digital media and the Internet,...

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Keeping it Clean: Re-Working Your Website

Your website is the first impression of your brand — and you know what they say about first impressions. Most customers decide in the first ten seconds whether or not they’ll stay on your website to browse around, and you need to make sure that...

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Creating a One-Stop Shop Story for Reporters

Selling a media pitch to reporters can be tricky work. Reporters are usually busy and will tell you they “don’t have time,” but if you give them a compelling story tied up in a tight little bow, perhaps they might reconsider. Here are a few...

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Pro Tips to Get in the News

As PR practitioners, we all share a common goal of making sure our stories are newsworthy.  While getting news coverage for our clients is extremely important, staying up-to-date on the news is also a vital step of the process. As Edward R. Murrow said, “We...

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