Author: Marc

More is More: The New Video Production Mantra

New research disproves the old adage that “less is more.”  A recent Pew Research study found that when news organizations produce videos, content quality trumps length. In fact, the study shows that viewers prefer long, high-quality videos over short, high-quality videos--finding them more appealing overall. So,...

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On Air: Dr. Brian Paris Discusses Backpack Injuries on GMW

Imagine hauling around a microwave. It’s no different than what the average student carries in their backpack every day, according to Dr. Brian Paris. Backpacks filled with textbooks, gadgets and supplies are literally weighing students down and causing injuries. Nearly 22,200 U.S. students are treated for backpack...

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Client Spotlight: Score! Marlo Promises Free Furniture If Redskins or Ravens Make Opening Kickoff Return Touchdown

Free. It’s the four letter word everyone loves. And it’s what Marlo Furniture is promising DC-area football fans this season in a promotion that could cost the chain millions. Already, The Washington Post, The Washington Business Journal, News Channel 8, CSN, ESPN 980, and Sportress...

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