What To Do Before and After Your Media Appearance
Your first media appearance can be intimidating, but it helps to know the basics of how the interview will go ahead of time.
Pro-Tip: Preparing and following up for your media appearance are the keys to success.
Preparing for Your Media Appearance
Talking with a reporter is different than giving a speech to an audience because the reporter has control over the timing, the topics and the questions.
Take into account current news during the time you’re going to be interviewed. Could the reporter have a hidden agenda? You might think you’re being interviewed about your product, but the reporter could be interested in getting your response to another topic in the news.
Set goals for every interview. Consider the points or facts you want the reporter and audience to walk away with and deliver those points passionately and succinctly.
Less is more. Speaking to reporters requires getting to the bottom line as quickly and as quotably possible. Deliver supportive data, facts and backup information after you’re confident you’ve delivered your bottom-line message.
Live Interview Tips
-Nothing is ever off the record.
-Watch your body language.
-Start every answer to a question as you would begin a sentence.
-Learn how to “pivot.”
-Don’t be afraid to give a real life example.
-Smile! Enjoy yourself.
While it may seem that your media coverage is over when the cameras go off, it’s not. It’s a good idea to share the coverage on your website, on social media and with your email list to boost your business. The story can be posted and shared at any time, even after the media stops covering the story. On The Marc Media recognizes the importance of good coverage and can gladly help put your business in the spotlight.