Get Real Health at HIMSS

Client Overview

 

Get Real Health is an award-winning global health information technology pioneer specializing in patient engagement and connected care solutions.  Located in Rockville, Maryland, Get Real Health participated in the launch of Microsoft HealthVault in 2007 and “never looked back.”  Since changing its name from Get Real Consulting to Get Real Health in late 2012, the company has doubled in size to 24 employees in the United States.

GRH-HIMSS13-CaseStudy

Challenge

 

The Healthcare Information Management and Systems Society (HIMSS) is a global, cause-based, not-for-profit organization focused on better health through information technology (IT). HIMSS leads efforts to optimize health engagements and care outcomes using information technology.  Their annual conference and exhibition hosts thousands of HIMSS members and vendors.

 

With HIMSS drawing 35,000 attendees, Get Real Health found itself as a small, relatively unknown company trying to stand out among some of the biggest names – CIGNA, GE Health, McKesson, Verizon, etc. – in healthcare.

Solution

 

On The Marc Media crafted a strategic and comprehensive social media and public relations campaign during a two-month planning period. The campaign including tweeting, both prior to the conference and live as events happened in real time, participating in tweet-ups during the conference, Twitter advertising, blogging, video production, Facebook updates, and Instagram.  Much effort was put into determining who would be attending HIMSS and connecting with them prior to the opening of the conference.

Results

 

During the four days of HIMSS, Get Real Health was consistently among the top Tweeters for all four days and received top mentions for three of the four days. They were pleased to gain almost 400 new followers and surpassed all of the pre-set social media goals.  In addition, their executives secured an interview with the Wall Street Journal, interviewed twice on online, and quoted in Healthcare IT News, the industry “Bible.”

 

As a result of their nearly constant social media outreach during the conference, a host of prospective clients sought Get Real Health out and set up meetings in while on-site at the conference and in the days and weeks to follow.

 

With HIMSS drawing 35,000 attendees, Get Real Health found itself as a small, relatively unknown company trying to stand out among some of the biggest names – CIGNA, GE Health, McKesson, Verizon, etc. – in healthcare.

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