Make Your Media Pitch Perfect: Storytelling
Media coverage can be beneficial for your brand especially against competitors. Your company needs to stand out. Storytelling can be an effective tactic in capturing the customer’s attention.
Define Your Story
Before you can begin pitching to the media, you need to have a story that peaks interest and provides value to a reporter. Defining your story can make or break a pitch. Answer these questions before you try to pitch the media:
•What makes your product or service compelling?
•How is your business revolutionizing your industry
How to Position Your Story
• Keep your name out of the pitch. Frame the story as a means of helping journalists create compelling articles about their topic area or beat.
• Capitalize on trending topics and current events.
• Research past topics that reporters and journalists have written about to frame a new
angle and tie in your company.
• Pitch evergreen content around seasonal topics.
Defining an interesting and attention-grabbing story can be difficult. However, public relations professionals with media connections can help land your company in the spotlight. Once that’s determined learn how to focus on the pitch in our next blog. On The Marc Media is here to help tell your story. Contact us at (301) 545 – 0108 to get started.
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